Jeep has revived the Laredo trim on the Wrangler for the first time since the ’90s, bringing back the tan soft-top alongside cowboy hat motifs, lasso-style badging, and Southwest-inspired styling.
Quick Answer: The 2027 Jeep Wrangler Laredo is a limited-edition trim built on the Wrangler Willys with the Xtreme 35 Package. It brings back Jeep’s classic tan soft-top plus Western-themed touches like cowboy hat motifs on the air vents and a lasso-style “4WD” badge, priced at $1,995 over the Willys Xtreme 35.
Jeep is leaning hard into nostalgia with its ninth Twelve 4 Twelve special edition. The Wrangler Laredo, a name last seen decades ago, is back for 2027 with a distinctly Southwestern personality built around the border city that inspired it.
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What Makes The Wrangler Laredo Different
The Wrangler Laredo is built on the Wrangler Willys with the standard Xtreme 35 Package, adding 35-inch BFGoodrich KO2 tires on bronze beadlock-capable wheels, a 1-inch suspension lift, a Gobi-toned accent grille, and the return of Jeep’s classic tan soft-top.
Exterior details lean into the Western theme, including brown-and-gold Laredo graphics, bronze tow hooks, and a rear “4WD” decal styled in a lasso font. Buyers can choose a two-door or four-door body style, with the tan soft-top standard, a black hardtop optional, and a Sky One-Touch power top available on four-door models.
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Inside The Cabin
The interior features Bison Brown Nappa leather seats with Mayan Gold stitching, Global Black trim accents, and subtle cowboy hat motifs printed into the HVAC vent pads, along with a center console badge referencing Laredo, Texas.
A rear swing gate plaque stamped with the coordinates of Laredo, Texas ties the whole package back to its namesake city, continuing a design language Jeep first previewed as a concept at Easter Jeep Safari.
Pricing And Availability
The Wrangler Laredo trim adds $1,995 to a Wrangler Willys equipped with the Xtreme 35 Package, and order books open in late July for both two-door and four-door configurations.
Jeep hasn’t confirmed final all-in pricing for the 2027 Wrangler lineup yet, but with the Willys Xtreme 35 package as its base, the Laredo is expected to land in the mid-$40,000s once fully equipped.
Source https://www.caranddriver.com/
FAQ 2027 Jeep Wrangler Laredo
What is the Jeep Wrangler Laredo trim?
It’s a limited-edition 2027 Wrangler trim built on the Willys Xtreme 35 Package, featuring a Southwest-inspired design with cowboy hat motifs, lasso-style badging, and a tan soft-top.
How much does the Wrangler Laredo cost?
The Laredo trim adds $1,995 over a Wrangler Willys equipped with the Xtreme 35 Package.
When can I order the 2027 Wrangler Laredo?
Order books for the Wrangler Laredo open in late July, available in both two-door and four-door body styles.
