Ford has finally revealed the name and starting price of its long-teased affordable electric pickup: the Fathom, arriving with a delivered price just under $30,000 and a midsize footprint bigger than a Toyota RAV4.
Quick Answer: Ford has named its long-promised affordable electric pickup the Fathom. It will start at $28,350 before a $1,595 destination charge, bringing the delivered price to $29,945. Built on Ford’s new Universal EV Platform at its Louisville, Kentucky plant, the Fathom is classified as a midsize truck, pre-orders open in early 2027, and deliveries follow later that year.
Ford has put a name and a firm starting price on the affordable electric pickup it has been teasing for more than a year. Say hello to the Fathom — a midsize electric truck designed to bring EV ownership within reach of buyers who have been priced out of the segment until now, at a moment when very few automakers offer an electric pickup anywhere near $30,000.
How much will the Ford Fathom cost? The base Fathom starts at $28,350 before a $1,595 destination fee, bringing the total delivered price to $29,945. That places it close to the price of a gas-powered Ford Maverick, making it one of the least expensive new electric vehicles announced for the US market to date.
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A midsize truck built on a new platform
Despite early expectations that the Fathom might slot in below the compact Maverick, Ford has classified it as a midsize truck, positioning it closer in size to the Ranger while still undercutting most EV pickups on price by a wide margin. The Fathom will be the first vehicle to ride on Ford’s new Universal EV Platform, engineered in California and built at Ford’s Louisville, Kentucky assembly plant. Ford says the truck will offer more passenger volume than a Toyota RAV4, combined with a traditional open pickup bed for hauling and a front trunk, or “frunk,” for additional secure storage.
What features come standard on the Fathom? Every Fathom will include Ford’s BlueCruise hands-free highway driving system, a large touchscreen with Apple Maps built in for navigation, Apple CarPlay and Android Auto smartphone projection, a digital key, and bidirectional charging that lets the truck power a home, appliances, or other vehicles during an outage.
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Powertrain and range details are still coming
The base Fathom will use a standard-range lithium-iron-phosphate battery paired with rear-wheel drive, a combination Ford has chosen partly for cost and partly for the chemistry’s durability. A larger battery pack and all-wheel drive will be offered at additional cost for buyers who need more range or towing capability. Ford has not yet confirmed battery capacity or an official EPA-estimated driving range, both of which will determine how the Fathom stacks up against rivals once real-world numbers are published; those figures are expected to arrive closer to the truck’s public unveiling (expected/संभावित).
Who is the Fathom competing with? The Fathom is aimed squarely at Slate Auto’s sub-$30,000 electric pickup, as well as buyers who might otherwise consider a Ford Maverick, Hyundai Santa Cruz, or a future compact EV truck from Toyota, giving Ford a foothold in the fast-growing compact and midsize lifestyle-truck segment.
Timeline for pre-orders and deliveries
Ford says pre-orders for the Fathom will open in early 2027, with customer deliveries expected to follow later in the year. The truck arrives at a moment when Ford’s leadership has separately flagged rising long-term competitive pressure from Chinese automakers, making an affordable, domestically built EV an important piece of the company’s broader strategy to hold onto budget-minded buyers before that competition intensifies. For now, the Fathom remains more promise than finished product, with Ford expected to reveal the completed truck, along with official range and towing figures, in the months ahead.
Why the price point matters
Ford’s own F-150 Lightning began life as a relatively attainable electric work truck before its pricing climbed well beyond the reach of budget-conscious buyers, a shift that eventually contributed to the company scaling back full production of the fully electric F-150.
The Fathom appears designed to avoid repeating that trajectory by starting small, staying disciplined on cost from day one, and building up from a genuinely affordable base rather than trimming down from an expensive flagship. If Ford can hold the line on that starting price through to production, the Fathom could become one of the more consequential electric vehicle launches of 2027, giving budget-minded truck shoppers a domestically built EV option that doesn’t ask them to compromise on basics like towing capability, technology, or interior space.
Source: Autoweek
FAQ
What is the starting price of the Ford Fathom?
The Fathom starts at $28,350 before destination, or $29,945 delivered, making it one of the least expensive new EVs on the market.
When can I order a Ford Fathom?
Pre-orders are expected to open in early 2027, with deliveries following later in the year.
What size truck is the Ford Fathom?
Ford classifies the Fathom as a midsize pickup, positioned closer to the Ranger in size despite pricing near the compact Maverick.”
