By: AutoAkhbar.com Editorial Team
Published on: August 15, 2025
Last Updated: August 15, 2025
Is Mahindra Finally Bringing a Lifestyle Pickup to India?
Let’s be honest — for years, Indian SUV lovers have had one big question: Why can’t we get a proper pickup SUV that’s stylish, rugged, and practical?
Well, Mahindra might finally have an answer. At the Mahindra Vision SXT pickup SUV concept launch, the homegrown carmaker showcased a bold, off-road-ready design that blends the lifestyle appeal of the Thar with the practicality of a pickup. And the buzz? Absolutely massive.
Table of Contents
What is the Mahindra Vision SXT Pickup SUV Concept?
Think of it as Mahindra’s next-generation lifestyle pickup SUV. It takes inspiration from the Thar E prototype revealed in August 2023, but adds its own unique personality — especially with that flatbed at the back.
Built on Mahindra’s NFA platform, the Vision SXT will be able to support multiple powertrains — petrol, diesel, hybrid, and fully electric. While Mahindra hasn’t confirmed the final production engine lineup, the electric version is widely expected given their strong EV roadmap.
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Design Highlights – Rugged, Boxy, and Adventure-Ready
Front Profile
The Vision SXT wears its ruggedness proudly. It gets pixel-shaped dual-projector headlights, a chunky boxy grille with matte black finish, and a silver skid plate tucked into the off-road-ready bumper. The bonnet has sharp cuts and creases that give it a menacing look.
Side Profile
From the side, the aggressive body creases, chunky off-road tyres, camera-based ORVMs, and roof rails scream “go-anywhere”. Pull-type front door handles and C-pillar-mounted rear handles (like the Thar Roxx) keep the classic Mahindra vibe alive. The flatbed comes with two spare wheels — a clear nod to serious off-road adventures.
Rear Profile
Slim, rectangular LED tail lamps connected by a matte black strip carrying the Vision.SXT badge round off the rear. The chunky bumper with a silver skid plate mirrors the front design.
Interior – Funky Yet Premium
Step inside, and it’s clear Mahindra wants the Vision SXT to feel modern and upmarket. The black-and-orange cabin theme is youthful, while the massive vertical touchscreen adds tech appeal. Physical toggles below the screen keep controls intuitive, and a digital driver’s display gives the cockpit a futuristic touch.
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Platform & Powertrain Possibilities
The NFA platform is Mahindra’s next-gen flexible architecture. That means the Vision SXT could come in ICE, hybrid, and electric forms. While an EV variant feels almost certain, a diesel option could be offered for buyers who need long-range touring and towing ability.
Expected Launch Timeline & Rivals
Mahindra has hinted at a 2028 production start for the Vision SXT. Size-wise, it will be over four metres long — putting it in the same space as popular compact SUVs like the Hyundai Creta and Kia Seltos, but with a very different lifestyle angle.
Why the Vision SXT Matters for Indian Buyers
Right now, Mahindra’s India portfolio doesn’t have a lifestyle pickup. The Vision SXT could change that — offering something that’s equally at home in the city, on a highway road trip, or deep into an off-road trail. If priced right, it could carve out a completely new niche in the Indian auto market.
Final Thoughts – Will It Actually Happen?
Concept cars don’t always make it to production unchanged, but the Mahindra Vision SXT pickup SUV concept launch feels different. The design looks ready for reality, the platform is flexible, and the lifestyle pickup segment is a gap waiting to be filled.
So the real question is: If Mahindra launches it in both diesel and electric versions, could this be India’s first mainstream lifestyle pickup success story?
What is the Mahindra Vision SXT Pickup SUV Concept?
The Mahindra Vision SXT is a newly unveiled pickup SUV concept that blends rugged off-road design with practical utility. It draws inspiration from the Thar E prototype and showcases modern styling, a flatbed rear, and advanced features.
When will the Mahindra Vision SXT go into production?
Mahindra is expected to bring the Vision SXT into production around 2028. The final version may be offered with multiple powertrain options, including petrol, diesel, hybrid, and electric.
What platform will the Mahindra Vision SXT be based on?
The Vision SXT will be built on Mahindra’s NFA platform, which is designed to support internal combustion engines (ICE), hybrid, and fully electric models.
How is the Vision SXT different from the Mahindra Thar E?
While the Vision SXT takes inspiration from the Thar E’s design language, it has a more practical pickup body style with a flatbed, spare wheel mounts, and a focus on both off-road performance and cargo utility.
Which vehicles will the Mahindra Vision SXT compete with?
When launched, the Mahindra Vision SXT is expected to rival compact and mid-size SUVs like the Hyundai Creta, Kia Seltos, and other lifestyle off-roaders, depending on its final pricing and specifications.
